Primod is the leader of IBM Cúram's ANZ business. Cúram is a world leader in the provision of technology to help governments implement social policy. The Cúram Research Institute focuses on how the implementation and delivery of social policy is vital to the social services ecosystem. Primod began training as a medical doctor to help people before completing an MBA and is a member of the ACOSS Research Advisory Group. Primod has first-hand experience having grown up in Africa with limited social services and high employment and then moved to a developed economy seeking to enter the job market with limited education and skills. Primod has a passion for helping marginalised members of society and has been a board member of various charities and NGOs. He believes that one size solutions do not fit all and investment in early holistic intervention produces the best returns in terms of social outcomes.